13 September 2008 474 views 2 Comments Print This Post  Email This Post

MAC is one of the leading cosmetics company in the world presently. They started out in 1985 in Canada and it is clear to everyone the amount they have achieved in this short span of time. With this immense amount of popularity, they have managed to leverage it to sell their wide variety of brands. This popularity has been essentially gained through acknowledgment by famous celebrities and excellent marketing campaigns. Beauty Health MAC also believes in giving back to the society. They have undertaken some social service initiatives and here too they are leveraging their brand popularity.

Beauty Health Mac has a wide variety of brands. Each of these brands is popular and part of this popularity has been contributed by the fact they sell their products in limited editions. This means that once they have sold the allotted number of units, then they bring out a new product. This limited edition strategy has left customers wanting for more which eventually lead them to try out the new brands which are equally impressive. They have products ranging from MAC Lipstick to MAC eyeliners. They have MAC brushes, MAC eye palettes. They also have a product called MAC pigments which are used by the more creatively minded makeup artists. This strategy of limited edition has led loyal customers to buy quickly, as they do not want to miss out on owning their favourite product. The astounding fact is that they manage to come up with new lines frequently which help the customers as they do not have to wait. Some of their limited edition brands in the current year are Dazzleglass, Skinsheen, Naughty Nauticals, Studio moisture etc.

Over the years there have been a lot of celebrities who have been acknowledging the superiority of the beauty health MAC products. These include Pamela Anderson, Fergie, Alexander McQueen and many others. These celebrities have vouched for their products and thus have added that credibility which is missing in their competitor’s lines. Their marketing campaign whose theme was “Who is the MAC girl?” has seen their acceptance in the market soar to new heights. MAC has endeared itself to the makeup artists and the celebrities by working with them closely. They provide professional support significant discount on MAC cosmetic for a small fee. This link up has enhanced their popularity as more makeup artists are now using MAC products.

MAC believes it has a social responsibility too. One of the programs they are working on currently is the HIV program. The VIVA GLAM product line helps to provide resources for HIV research. They have recorded a significant $100 million for this program and are extremely committed to the cause. They have a number of similar programs where their intention is to help the community in turn for all the success they have achieved. They are also said to use cruelty free techniques to manufacture their products. Beauty health Mac is certainly a top notch company and you can trust them whole heartedly in case of their products.

Julia Elorriaga - LastSkinCare.com